Production Photographer in Salt Lake City Captures Dynamic Moments from Drift Competition with NFL Pro Bronson Kaufusi and Guinness World Record Holder Johan Schwartz

When it comes to creating engaging content for your brand, nothing beats capturing real moments as they actually happen. That's exactly what I did recently as the production photographer for an incredible event segment of the show Stick Shift featuring NFL pro Bronson Kaufusi, long-drive champion Ryan Reisbeck, and Guinness World Record holder Johan Schwartz.

This unique drifting competition brought together high-profile athletes, tech gurus, and other and personalities, offering them a once-in-a-lifetime opportunity to learn from Johan Schwartz, the man who holds the Guinness World Record for the longest drift drive. The result? Not only an adrenaline-packed event, but also a treasure trove of dynamic photography that captures the energy, excitement, and personality of each participant.

As a production photographer in Salt Lake City, I’ve seen firsthand how utilizing planned events like these can create fantastic content opportunities for brands and businesses. Whether it's a sports event, a company retreat, or a behind-the-scenes look at a TV show segment, capturing real interactions in real-time tells a story that resonates with audiences.

For Stick Shift, every moment from the drifting competition was a chance to build engaging, authentic content for the show. Each participant brought their own personality and energy to the track, and my job was to capture those moments in a way that would highlight their unique experiences while showcasing the event itself. From learning drift techniques from Schwartz to taking on the competition head-to-head, these moments weren’t just fun—they were content gold.

The beauty of capturing content during an event like this is that it provides businesses with authentic, unscripted material that connects with audiences on a personal level. Instead of staging photo ops, you’re getting real reactions, real competition, and real emotions. For brands, this kind of content is invaluable because it brings a level of relatability and authenticity that’s hard to manufacture.

In today’s world, consumers want to see the real story behind the brand, and event photography offers the perfect way to do just that. By integrating production photography into already planned events, businesses can build their content libraries with authentic, engaging images that help tell their story.

If you're planning an event and want to capitalize on the power of professional photography, let's talk. Whether it's a large-scale competition or an intimate gathering, I’m here to help you capture the moments that matter and turn them into content that will elevate your brand.

Let’s create something unforgettable!