Lifestyle Content Photography for Clothing Brands: A Session with Ever Green Athletic Wear at Old Mill Golf Course
I recently had the chance to work with Ever Green Athletic Wear, and it was such an incredible session. We wanted to take a lifestyle approach for their brand, which meant stepping away from traditional product photography and capturing their athletic wear in action. Where better to do that than at the stunning Old Mill Golf Course?
Shooting on the course allowed us to not only showcase the quality and style of Ever Green’s clothing but also capture how the pieces perform in a real setting. From the clubhouse to the greens, the models were out on the course, swinging clubs and looking effortlessly comfortable and stylish in Ever Green’s line.
Why Lifestyle Photography Works for Clothing Brands
When it comes to creating content for clothing brands, lifestyle photography is one of the best ways to showcase the true functionality of the product. For Ever Green Athletic Wear, it was about showing their customers exactly how their pieces perform in a natural setting. Instead of sterile studio shots, we were able to tell a story—one where potential customers could easily imagine themselves on the course, looking and feeling just as good in Ever Green gear.
Lifestyle photography for clothing brands helps create a connection between the product and the consumer. It’s not just about seeing a piece of clothing; it’s about envisioning how that piece fits into your life. For Ever Green’s athletic wear, that meant showing golfers in motion, interacting with the environment, and making it clear that this is gear designed for performance, comfort, and style.
More Than Just Photos: Behind-the-Scenes Content
One of the highlights of this session was that the owner of Ever Green Athletic Wear was able to capture a ton of behind-the-scenes footage during the shoot. That’s something I always encourage brands to do. While the professional shots are essential for social media, marketing, and website product pages, the behind-the-scenes content gives followers a real look at the personality of the brand. It adds an extra layer of authenticity.
By blending polished product shots with a look at what goes into creating them, Ever Green is able to give their audience the full story. And let’s be honest—people love to see the process. It builds connection and trust.
Elevating Brand Marketing with Lifestyle Photography
If you’re a clothing brand looking to boost your marketing game, consider moving beyond the studio. Take your products where they naturally belong. For Ever Green, that was on the golf course, showing athletes and casual golfers alike how their clothes look and feel in action.
Lifestyle photography not only creates visually appealing content but also provides endless material for social media campaigns, eCommerce listings, and ads. From dynamic action shots to candid moments, your product is being shown in real-life scenarios that resonate with your target audience.
If you’re a brand in Salt Lake City or the surrounding areas and are ready to capture your product in a real-world setting, let’s chat. Whether it's athletic wear, lifestyle apparel, or even outdoor gear, lifestyle content photography can take your brand’s marketing to the next level.
