3 Benefits of Half-Day Content Sessions for Elevating Your Brand's Visual Identity: Insights from a Salt Lake City Brand Photographer
As a professional photographer, I've seen firsthand the benefits that a half-day content photography session can bring to a brand's visual identity. That's why I was excited to work with Vardon, a company that understands the importance of creating a strong brand image.
But first, let’s talk about content sessions and why it may be a valuable investment for your brand.
3 Benefits Of Brand Content Sessions
Stand out with professional-quality images
Increase your brand’s awareness
Leverage consistent on-brand imagery
Stand out with professional-quality images
Have you ever heard the phrase "a picture is worth a thousand words"? Well, it's true! Investing in professional-quality images for your brand can do wonders for your image and messaging. By capturing visually appealing images that effectively convey your brand's message, you can create a unique and memorable image that sets you apart from the competition. Customers are more likely to recognize and remember a brand that invests in quality imagery.
Increase your brand’s awareness
We have all scrolled through social media and stopped on an image that caught our attention. That's the power of visually appealing images!
One of the biggest benefits of having a collection of high-quality images for your brand is that it can increase brand awareness. By capturing your audience's attention with visually appealing images, you can encourage them to engage with your brand and build stronger relationships.
Leverage consistent on-brand imagery
Picture this: you're putting together a pitch deck for an investor and you're struggling to find the perfect image that fits your brand's image and message.
Or you’re putting together a paid ad campaign and you know stock images aren’t going to convey your brand message.
Stress on top of stress!
That's where having an entire folder of on-brand images at your fingertips comes in use. By using a consistent set of branded images in all your marketing efforts, you can reinforce your brand identity and make it easier for your audience to recognize and remember you.
Vardon's Example
During our half-day session with Vardon, a golf and workwear brand, we visited two locations - the Salt Lake City TopGolf and the Lehi Kiln location. By choosing these locations strategically, we were able to capture images that showcased Vardon's message of working hard and playing hard. The images we captured effectively conveyed the brand's message and enhanced its brand image and messaging.
TL;DR
A half-day (or full-day!) content photography session can be an invaluable investment for any brand looking to enhance its visual identity. By working with a professional photographer and strategically choosing locations, you can create visually appealing images that effectively convey your brand's message. If you're looking to take your brand to the next level, consider investing in a half-day content photography session with Lake City Photos.
