3 Ways Content Sessions Line Up New Business
Creativity Under Pressure
I just sat at my computer and rewrote the headline above this like eight times. I have a bit of time to write a blog post, so that's what I'm doing. But that doesn't mean my brain is ready to just create catchy taglines and explode with creativity.
And that's why people hate running social media accounts on a whim.
When your social media just ends up being random and unplanned, it gets [insert adjective that has something to do with annoying] REALLY fast. Coming up with the right picture, creating a reel or tiktok, AND having to come up with a caption to go with it on a whim? No thanks.
There is something that takes that social media edge off quite a bit.... and that's having content at your fingertips just waiting for you to post.
And that's where I come in!
When you let me take care of creating stellar, on brand images, you are one step closer to conquering your social media strategy.
3 Ways Content Sessions Ramp Up Your Social Media Presence
And get you new business.
Your content stays on brand and becomes instantly recognizable
You have content at your fingertips, simplifying your approach to scheduling and strategy
Consistency in posting increases your algorithm visibility
Brand Recognizable Content
When you work with the same content creator (ahem, pick me please) on creating images for your brand, you are pretty much guaranteeing that your content will become recognizable. With I book content sessions with first time clients, we get to work after the session to create a custom photo preset pack to match your desired branding appearance. Every time we shoot content together, the same preset will be used on your photos. Once you start posting those images, you'll notice an immediate difference in how much more onbrand and professional those little squares being appearing together. What's even better is the recognizability of your brand you're creating. When consumers can identify content as yours before even looking at your username, you're getting somewhere!
Simplify Your Approach
We all know the feeling of needing to post something quick. Trying to figure out what visual we want to post, whether that's a selfie, product photo, pic of someone using a product, graphic, etc.... it can get frustrating. Add in trying to take the perfect shot for social.... ugh. Oftentimes, nothing ever ends up being posted.
Now, picture yourself sitting at your computer with a folder full of 200 professionally edited on-brand images just waiting to see the light of a social post. You feeling inspired yet?
Once you have those images just sitting there ready to go, it is INSANELY easier to find the motivation to create a social media content schedule. Whether your scheduling using a company Hubspot calendar, or using a social media scheduling app like Planoly, you are going to be able to crank out content so much quicker than if you were trying to create the visual to go with the caption.
(Guess what .... I'll actually write your captions and schedule your content for you, too)
Increased Visibility
Let's just add in the lovely social algorithms to all this. Yep, I feel like walking away and ditching social media sometimes too. But we probably shouldn't.
What beats the algorithms more than anything else is consistency in posting. When you feed the feed, you'll be rewarded. Believe me. I know this. I actually suck at running my own social media. But back when I was good about it, my engagement was easily triple what it is now. When your engagement is higher, more people are consuming your content. We all know the more impressions we get, the more interaction we get. The more interaction we get, the more visible our content will be.
Content Session in Action
Marcus recently reached out to me for an on brand content session. While he has many ventures, he wanted the focus to be on his podcast. He was in need of new headshots as well. In about 30 minutes, we were able to get him a month or more worth of content to use for both his marketing needs and his social accounts.
